Empowering Leaders to Achieve Excellence
About Coaching Solutions
At Coaching Solutions, we are committed to the transformative power of effective coaching. Our work is grounded in years of professional development experience and a deep understanding of both the challenges and rewards that come with building a balanced, fulfilling business.
We partner with business leaders who are committed to improving their effectiveness and maximizing their impact. Through a collaborative and supportive approach, we listen with intention, guide with clarity, and provide the structure, encouragement, and accountability leaders need to succeed.
Our philosophy centers on empowerment. We help leaders unlock their full potential by developing personalized strategies that strengthen decision-making, enhance communication, and build confidence. By fostering self-awareness and strategic focus, Coaching Solutions enables leaders to achieve meaningful growth and sustainable success.
My Core Values
Honesty
Integrity
Leadership
People First
David Rust's Coaching Philosophy
Leading with Purpose: My Coaching Philosophy
At Coaching Solutions, I believe deeply in the transformative power of effective coaching. I have seen firsthand how the right guidance, support, and accountability can unlock potential that leaders may not even realize they have.
My approach is rooted in partnership. I work alongside business leaders in a collaborative and supportive way, creating a space where you can think clearly, challenge assumptions, and move forward with confidence. Coaching is not about giving answers – it’s about helping you discover the right ones for yourself.
Every leader and every business is different. That’s why I focus on personalized strategies tailored to your unique goals and challenges. Together, we strengthen decision-making, sharpen communication, and build the clarity needed to lead with purpose and impact.
I am passionate about helping leaders grow – not just in their roles, but in how they show up every day. When you step into your full potential, your business and your team thrive alongside you.
Education
1995 – 1997
Master of Business Administration (MBA), Marketing
1985 – 1991
Bachelor of Science (BS), Business Administration and Management, General
Experience
2002 – Present
President
Coaching Solutions, LLC
I work with executives to strengthen their leadership capabilities and guide them in their new or expanded roles. Using a highly customized approach, I help clients to increase their capacity as strategic thinkers and communicators, develop and strengthen superior teams, and create positive work environments that attract excellent team members. Along with my coaching work, I consult with leadership teams who want to increase their collaboration in order to deliver outstanding business results. My clients represent a range of industries including leaders from some of the nation’s top organizations such as The Coca-Cola Company, FedEx, NASA, and Northwestern Mutual Financial Network.
EDUCATION, PUBLICATIONS, AND INDUSTRY EXPERIENCE
• MBA, University of North Carolina
• Sorry, I Have To Take This: Breaking Free From Digital Distractions
• AudioGroup.com (Founder)—monthly book group helping leaders stay abreast of business strategies
• Avery Dennison, Eli Lilly, and FedEx (corporate business development and marketing roles)
AREAS OF EXPERTISE
• Thriving in a new or expanded role
• Improving communication among team members
• Managing conflict
• Creating a culture of accountability
• Increasing personal persuasion and influence
• Developing a sales-oriented culture
2000 – 2002
Business Development Manager
Avery Dennison
Managed end-use accounts at UPS, FedEx, US Postal Service, and Airborne (worth about $100MM). Led pricing, development, and qualifications.
· Built a relationship with FedEx, motivating the team to create a new qualification process that resulted in the qualification of Avery product and incremental $8MM annual label sales.
· Managed my team to double UPS sales to approximately $30MM per year.
· Led impactful product qualification efforts at UPS, resulting in annual cost savings of $320,000. Received recognition for risk-taking at 2001 division-wide Town Hall.
· Resolved customer issue at Airborne with a solution that generated $700,000 annually.
· Motivated and persuaded a team of professionals to develop a satisfactory product for the US Postal Service. My team was nominated for the 2002 division-wide award.
1997 – 2000
Senior Segmant Marketing Specialist
FedEx
Managed marketing for FedEx’s Reseller Network (worth over $50MM in profits). Led pricing, product development, promotions and was liaison with Mail Boxes Etc. (FedEx’s largest reseller).
· Negotiated a resolution for declared value issue for FedEx Ground, allowing for $44MM in annual sales.
· Led the development and implementation of the frequent-shipper program, resulting in a 50% response rate, with participants shipping 40% more than the control group. · Spearheaded two comprehensive marketing campaigns with Mail Boxes Etc., including TV advertising, endorsements, POS materials, and game cards. New marketing avenues generated over $3MM in incremental revenue.
· Created and deployed a new methodology for incentive campaigns that generated over $1.7MM in incremental revenue.
· Earned Marketing Achievement Award
1992 – 1994
Sales Representative
Eli Lilly
· Managed sales performance of a $4MM territory.
· Outperformed the national average by 29% in sales of Ceclor, the world’s largest selling antibiotic.